Comments for Glatt Consulting, LLC

Comment on What Your Credit Union Can Learn from Paper by Tom Glatt, Jr.

Tom Glatt, Jr. — Mon, 09 Apr 2012 16:39:17 +0000

Thanks Josh. Love this line:

“We care about features, they care about benefits.”

Too true!

Comment on What Your Credit Union Can Learn from Paper by Josh McAfee

Josh McAfee — Mon, 09 Apr 2012 16:37:21 +0000

Tom, once again you nailed it. The fundamental problem is: we get too excited about banking! Not everyone does this for a living, so not everyone is going to get so tremendously jazzed up about a new checking account or a credit card promotion. It goes back to the discussion of features vs. benefits. We care about features, they care about benefits. Don’t talk about what is does, talk about why it does it and how your life will be easier for it.

It’s a trap we as marketers all fall into and this article is a great illustration of why we have to be constantly checking ourselves through the eyes of the average consumer member.

Comment on What it Means to be An American by Tom Glatt, Jr.

Tom Glatt, Jr. — Tue, 03 Apr 2012 17:17:50 +0000

I shared the impressive number of readers visiting this post, as well as the comments, with Tyler. He said, “wow!” Thanks to everyone who visited, and especially to those who posted or emailed such nice and inspiring notes.

Comment on What it Means to be An American by Ken & Charlotte Firestone

Ken & Charlotte Firestone — Mon, 02 Apr 2012 04:03:58 +0000

Tyler’s essay is fantastic!!! I know the whole family must be very proud of him!!! Please congratulate him for being chosen to read his essay. How wonderful it is to have a young man like Tyler understand the importance of citizenship and what it means to be an American. Our country needs more young people like him.

Comment on What it Means to be An American by Cindy Simpson

Cindy Simpson — Fri, 30 Mar 2012 15:04:38 +0000

What’s a Grandmother to say…so proud of my boy! What a terrific grandson. And I second the missing part!

Comment on What it Means to be An American by Bob and Robin Birdwell

Bob and Robin Birdwell — Thu, 29 Mar 2012 23:37:31 +0000

So very special! We are very proud of Tyler and are in total agreement with such a wise young man.

We miss you all very much!

Comment on What it Means to be An American by Mary Ann & Luther Parker

Mary Ann & Luther Parker — Thu, 29 Mar 2012 21:38:22 +0000

Wow!!! We love these thoughtful & uplifting words. Luther especially loved the phrase “the best that we can be”. Congratulations to the whole family & Tyler in particular-a very special young man!!!

Comment on What it Means to be An American by Diane Johnson

Diane Johnson — Thu, 29 Mar 2012 17:24:59 +0000

The words brought a smile to my face and a glow to my heart. You must be very proud to have a child who is sensitive to the importance of citizenship and to the symbols of our freedom. Give him my congratulations, too. God Bless America.

P.S. He is also a product of good parenting.

Comment on What it Means to be An American by Cary J Anderson

Cary J Anderson — Thu, 29 Mar 2012 15:43:12 +0000

Tom, you have a lot to be proud of and I am glad that you shared this with us. Tyler’s last sentence needs to be remembered and practice by everyone no matter their political affiliation, we may disagree but we need to remember we are better united than divided. As someone whose mother was born in Cuba and Grandparents in Russia it is great that his school is celebrating the Naturalization of this school employee. Too many US Citizens take what we have for granted. Congratulations to Tyler on being choosen.

Comment on Be a Social Media Sniper by Serge Milman (@smilman)

Serge Milman (@smilman) — Wed, 28 Mar 2012 15:53:15 +0000

Credit Unions will need to initiate the conversation with prospective members through interesting and relevant content. Note that I said interesting and relevant. Relevant to the services offered by the Credit Union and relevant to the likely needs of prospective member. Interesting to the prospective member so that the discussion triggers the beginning of a new relationship rather than an out of hand dismissal (As happens today with content related to branch hours, volunteer work, cutest cat contests, etc.).

This of course requires several things, including
1) understanding CU capabilities
2) defining CU’s goals and objectives, especially relative to its member strategy
3) defining member segments and identifying a short list of key factors / topics most relevant to them
4) “meeting” prospective members based on their preference of where/when/how
5) actively engaging including enabling the continuation of the digital communication throughout the account opening process, onboarding process and relationship management

Are Credit Unions prepared to engage?