Mar 12
I read recently about a credit union that hired a new CEO. The article extolled the virtues of the CEO’s planned strategy: a dual focus on cost control and high-touch service. In fact, the CEO was quoted as suggesting that the credit union will operate “like a combination of Walmart and Nordstrom.” My first reaction was…”What?!” Read more
The story goes like this….years ago Southwest Airlines was contemplating offering a chicken sandwich on its flights. Apparently it tested well, with all indications that the sandwich would improve the satisfaction of customers flying on Southwest airplanes. Read more
You are reading this because you are contemplating whether or not you will use an outside resource to assist your credit union in its strategic planning endeavors, or perhaps because you know you need an outside resource and are in the process of selecting one. Read more
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