Tom Glatt, Jr’s latest CUinsight article contribution,”Do You Know Why You Do What You Do?” is now online. The article explores the creation and utilization of value-based goals versus target-specific goals.
The critical point here is that they are always striving for an elusive but well-defined end: being the low price leader in their industry and markets. That end result isn’t a fixed point. It is a moving target that requires them to keep working. It’s the difference between Todd Marinovich having a goal to simply make the NFL versus becoming the best NFL quarterback of his generation. One forces you into a jarring assessment of everything you thought you knew about yourself once you reach it, the other keeps you consistently focused on relevant and helpful activities.
The full text of the article can be found on cuinsight.com.
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