Tom Glatt, Jr’s most recent CUinsight article “Alignment Matters” is now online. The article explores the downside of a mis-aligned credit union via a brief case study of an actual credit union’s alignment issues and declining financial performance.
I think one key reason is that many leaders still do not believe that such alignment is all that necessary. I think they believe that some splintering in focus is okay because it won’t do any damage. Some have gone so far as to convince themselves that those with opinions contrary to the organization’s own provide a devil’s advocate viewpoint that may serve to keep the organization from making strategic mistakes. I think this perspective is wrong.
The full text of the article can be found on cuinsight.com.
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