Tom Glatt, Jr’s most recent CUinsight article “The Lost Art of the Sales-Driven Thank You” is now online. The article shares the impact of a thank you note sent by an outlet store employee.
People, members, remember the little things. They remember the “friendliness” of staff. They remember thank you notes, especially if tied to other notable events. The purchase of a car or home, the opening of a first retirement account, the receipt of a first credit card or debit card. What great moments to thank members, to cement in their minds that you appreciate them and their business. To say thank you, at such moments, will make them remember you.
The full text of the article can be found on cuinsight.com.
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