Tom Glatt, Jr’s latest contribution to The Financial Brand has been published. The article, entitled “Keep Cocktail Talk Out of Your Social Media Content,” offers a stark exploration of common bank/credit union social media errors and the strategy to help avoid them.
Financial institutions need to clarify expectations in light of the source, context, and subject of the messages they intend to send — sound advice for every communications channel, not just social media. They should define the parameters for their social media content strategy, including focus, personality and voice.
The full text of the article can be found at www.thefinancialbrand.com.
About The Financial Brand
The Financial Brand is an online publication focusing on branding issues and advice affecting retail banks and credit unions. It is the singular resource for CEOs and marketing executives looking for the latest ideas and information about how financial institutions build and shape their brands.