Read Tom Glatt Jr’s “Social Media Is Not A Goal” on CUinsight


Tom Glatt, Jr’s most recent CUinsight article “Social Media is Not a Goal” is now online. The article, part one of a three-part series, discusses the use of social media as a tactic to aid in successful attainment of credit union strategic objectives.

Article Excerpt

No matter the channel or platform–Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, blog, Tumblr, etc.–”social media” is a tactic, a means to an end. Therefore, social media platforms should be used as tools to help fulfill or support credit union goals. You might be asking what credit union goals are social media platforms equipped to support? In my 18+ years of working with credit unions on defining strategy, I’ve come to appreciate that there are three overarching goals common to every credit union. They are: service, growth, and education.

The full text of the article can be found on

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