Tom Glatt, Jr’s most recent CUinsight article “It’s Hip to be Square” is now online. The article discusses the use of problem solving and extended value as innovation drivers.
Square similarly sees a problem, but with payments. As consumers rely less on cash (I almost never have any in my wallet) and checks (we may have a box somewhere), they run into a problem: how do you pay someone for the little things? Within the financial community, a typical response would be to point to existing solutions as the answer. Find an ATM! Use bill pay! But these “solutions” are in the same category as those earlier phone companies saying, “read the instruction manual.” Yes, they are solutions, but the solutions fail to conveniently solve the problem.
The full text of the article can be found at http://www.cuinsight.com/its-hip-to-be-square.html
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