Read “Why Drive a Cohesive Common Bond?” on CUinsight


Tom Glatt, Jr’s most recent CUinsight article “Why Drive a Cohesive Common Bond” is now online. The article discusses cohesive common bonds between groups, and between a group and a brand, and how theese bonds are used to build lasting relationships.

Article Excerpt

What does this have to do with a paragraph excerpt from a research paper on online social networks? When I look at those credit unions enjoying sustained membership growth, there is usually a defined strategy to build a sense of brand community amongst members. By contrast, those credit unions with diminished membership growth usually possess a lack of “connectedness” between members, and between members and credit union.

The full text of the article can be found at

About CUinsight is an independent source connecting the credit union community to industry news, press, career opportunities, posts, vendors, and each other.

Leave a Reply

%d bloggers like this: