Tom Glatt, Jr’s most recent CUinsight article “Context Matters” is now online. The article outlines the importance of context and how it defines the way in which institutions think about and respond to challenges and opportunities.
What is context? Context outlines the boundaries of an institution’s environment; it defines a framework of expectation. A well-understood and relevant context provides a sound basis to assess and react to real performance and changing industry dynamics. Context is defined by the value an institution desires to deliver to stakeholders.
The full text of the article can be found at http://www.cuinsight.com/context-matters.html
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