Want to Wreck Your Credit Union? Read Tom Glatt Jr’s Inaugural Financial Brand Post

The Financial Brand April 2013

Tom Glatt, Jr's first contribution to The Financial Brand is now available. The article is a tongue-in-cheek exploration of three paths leaders of credit unions and banks can follow to drive their institutions to powerfully poor performance. Article Excerpt The world is…

Is Marketing Back? Read Tom Glatt Jr’s April CUinsight Post

CU Insight Is Marketing Back?

Tom Glatt, Jr's most recent CUinsight article "Is Credit Union Marketing Back?" is now online. The article explores whether credit unions have recovered the marketing dollars “lost” due to recession-era budget cuts. Article Excerpt The first thing to appreciate is just how…